ROLL UP FOR EQUITY, 31min., USA
Directed by JM Balbuena
“Roll Up for Equity” is a short documentary that exposes San Diego's struggle for social equity within its regulated cannabis industry, highlighting passionate local advocates pushing for accountability and change in America's Finest City.

https://jmbalbuena.com/multimedia/
https://www.instagram.com/_jmbalbuena/

Get to know the filmmaker:

1. What motivated you to make this film?
My motivation for this project arose from a deep-seated belief in the power of storytelling to ignite change, foster understanding, and bridge divides. As a filmmaker, I've witnessed firsthand the transformative impact of film, and I'm compelled to leverage this medium to spotlight the critical issue of social equity in the cannabis sector—a realm where disparities and barriers persistently shadow the promise of progress and inclusivity.

2. From the idea to the finished product, how long did it take for you to make this film?
The Roll Up for Equity advocacy campaign started in 2021 when a group of activists from San Diego's chapter of Americans For Safe Access got together with a mission to hold our government officials accountable for implementing social equity within its legal cannabis industry and to allow underserved communities safe access to legal cannabis. I started documenting our meetings and our advocacy work in the community and it dawned on me that more people should be aware of the uphill battle we were facing. In short, the project took approximately 3 years, but the mission is still ongoing as the city of San Diego continues to deny implementing a social equity program within their legal cannabis framework.

3. How would you describe your film in two words!?
Absolutely Necessary

4. What was the biggest obstacle you faced in completing this film?
I think the main obstacle is that our battle to right the wrongs of the war on drugs and cannabis prohibition is still ongoing. Therefore, choosing when to find an appropriate timeframe, and compile enough footage to tell a story that is still ongoing was a bigger challenge than I imagined.

5. What were your initial reactions when watching the audience talking about your film in the feedback video?
I honestly teared up. We have had a couple of screenings, and it has been mostly attended by people in my community or people in the cannabis industry who are familiar with the issues the documentary covers. Seeing complete strangers, who have never been exposed to the ongoing issues of cannabis, getting the message, and seeing the value and the effort that was poured into the film, it takes things to a whole different level.

6. When did you realize that you wanted to make films?
I've known I wanted to make films since I was a kid. I have always been infatuated with cameras and capturing every moment. But it wasn't until about 2017 that I decided to follow my passion and dive deeply into becoming a filmmaker.

7. What film have you seen the most in your life?
I have seen many, but one that I never get tired of watching is Forrest Gump.

8. What other elements of the festival experience can we and other festivals implement to satisfy you and help you further your filmmaking career?
Roll Up For Equity is the first film I have ever submitted to any film festival. I think the experience has been amazing so far. I have learned so much and I am super thankful for the feedback and the ease of the process.

9. You submitted to the festival via FilmFreeway. How has your experiences been working on the festival platform site?
The site makes it very easy and convenient to submit the project and receive feedback. I am very happy with the experience thus far.

10. What is your favorite meal?
I love a fresh Thai basil plate with shrimp 

11. What is next for you? A new film?
I have a few things cooking. Currently I am promoting the Roll Up For Equity documentary and my new book, Green Renaissance: Unveiling the Historical Influence of Cannabis in Wellness, Lifestyle, and Culture Worldwide. I am currently planning a promotional tour to bring awareness to both projects.